ARLINGTON, Texas, October 7, 2024 – GracoRoberts announced that it has appointed Rence Winetrout as its new Chief Digital Officer (CDO) for the GracoRoberts family of brands, made up of GracoRoberts, UK-based Silmid, SkyGeek.com, and ready-to-ship composites leader Pacific Coast Composites.
In his role, Mr. Winetrout will lead our digital transformation journey across the global enterprise, helping to cement our standing as the largest, fastest, and most technical aerospace specialty chemicals distributor in the world and advancing our position as a category creator in eCommerce distribution.
Specifically, Rence will provide strategic leadership and oversight across our global eCommerce portfolio and digital offerings, evolving and differentiating three ecommerce sites that each serve a unique customer base and offer a frictionless path to buying specialty chemicals through usability, exceptional service, and immediate access to products. Rence and his team will be keenly focused on driving growth, creating new customer value, and developing user experiences that bring speed and ease to the online transaction.
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